Natural Selection operates over 15 camps and lodges in Botswana, South Africa and Namibia. The founders were guides in Southern Africa and decided to combine their experience in starting a safari company. Their ethos is firmly rooted in the belief that tourism can be a powerful tool in conserving Africa’s wilderness, donating 1.5% of their gross revenue to conservation. Natural Selection’s camps and lodges range from high-end properties like Jack’s Camp – an iconic camp on the edge of Botswana’s Makgadikgadi Pans – to the latest modern addition in Namibia, Shipwreck Lodge. The company specializes in mobile camps, family safaris and custom safaris.